Measurement Software Tools, the Pros and Cons of logs Versus ASP Vendors, Average Conversion Rates

Recently, I was a presenter in a teleconference for Sean D’Souza’s 16-week MasterClass. People who attended asked about specific problems they were having and what I would do in their place. This series of articles addresses their questions. In this article, we’ll be looking at measurement software tools, the pros and cons of logs versus ASP vendors, average conversion rates, why it helps to track visitor activity using the software which is available and what you should test and tweak to improve conversion rates. Question 1 Does it help to track visitor behavior on websites through software?   Yes...

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