Search Engine Optimization often gets forgotten because of social media platforms and content recommendation services. But business owners should not forget about the help that SEO can do for them even though you can’t immediately see the results. Perhaps one of the reasons that a lot of people are still so hesitant when it comes to SEO is because of the myths that were made about them.
Here are some myths about SEO and believe me when I say there is no truth in them.
SEO Will Cost You a Lot of Money
When you hire someone who is an expert when it comes to SEO, you do not only pay for their expertise or professional opinion because they will also get a lot of things done for you, and not just simple things but several complex work. They will conduct a competitive research for you, search about your industry, the kind of market that you are in and the trend on the sales. They will also find keywords that can bring an adequate and relevant traffic to your website. An SEO expert will also optimize your site, build links and monitor and analyze results for you.
Those tasks that I have mentioned all require effort, time and also sufficient knowledge on the subject matter. Yes, you will have to pay to have those things done, but all of that will continue to generate results even long after the project has been finished. So basically, when you pay for SEO, you pay for something that will benefit you in the long run.
SEO Does Not Work
44 percent of customers make a purchase using a search engine, that is a fact and that is not at all surprising since internet searching has been ranked fourth in the top internet activities in the U.S. So making use of SEO will really pay off, and according to a report, about 57% of B2B or business to business marketers stated that SEO has the most impact on their generation goals.
SEO Changes HappenToo Fast It would be Hard to Keep Up
Although Google has made changes on its algorithm for many times this year, you need to know that those changes made will not affect the ranking of your website. Most of the time, you will not even notice those updates and changes made. However, if there are updates that can cause an impact to your site, which would be your SEO expert’s work to make sure that your website don’t get penalized. So you just have to get yourself a really good SEO who can deliver a great work that could overcome whatever algorithm changes Google makes.
SEO is NotRequired for a Successful Business
You may choose to do your business in a traditional way but I think you have to take a look around and realize that we are now living in a digital world. A big percentage of consumers consult online reviews first before they even think of buying something. If you choose not to promote your business online, then you will definitely miss out on a big chance to grow and profit.
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Search Engine Optimization is no doubt a popular strategy many companies use in their online marketing strategy. It is for the same reason that more and more SEO firms are becoming available at the tip of your fingertips. However, there are business owners who are still on the fence in relation to hiring and outsourcing their SEO campaign. It is just natural to be squeamish about when you heard of some businesses being scammed by some con SEO firms. For this reason, many companies have opted to do the campaign themselves – Do It Yourself (DIY) SEO. However, before you take the next step, take a look at the pros and cons of DIY SEO and outsourcing SEO.
DIY SEO Pros:
• It is a fact that SEO tools are available online and most of them are downloadable for free. So why not do it yourself right?
• There is a lot of free information available online to guide your way in your SEO campaign. Additionally, learning how to do an SEO campaign yourself would be beneficial for future use. You would then acquire a very valuable skill for you and your company moving forward.
DIY SEO Cons:
• Properly executing a sound local SEO campaign would take a great deal of time especially if you are doing it yourself. You need to acquire the knowledge and skills required to effectively create your local SEO.
• If you are not careful, there is a number of misleading information online. Instead of improving your site’s performance, you might end up ruining it.
• DIY SEO is a full time job. It would require a huge commitment to conduct thorough research. Additionally, search engines update their search algorithm every now and then. This means that you need to keep yourself in the know of the changes.
• Designing and building your own page can be expensive. You need to find a hosting company for your site, pay for copy writing, design, and optimization.
Outsourcing SEO Pros:
• Professionals are in the know. They will do the heavy lifting for you. They have the right and needed resources, knowledge and skills to create a sound SEO for your company. They will definitely get the job done.
• Faster results. Professional SEO firms have the tools and skill-set needed to start the project right away. Because they can do the job done efficiently and effectively, results can be achieved in a few months. They are experts in what they do so they know what to do to achieve fast results.
• A professional SEO firm has enough manpower to give your SEO campaign the attention it needs. With this they can keep up with changes and you can be assured that you will get the latest SEO campaign strategy.
Outsourcing SEO Cons:
• Finding a legitimate SEO firm can be difficult. With the thousands of SEO firm online, finding a legit company right for you may be difficult. You have to put extra effort in finding a legit and credible SEO firm.
• Outsourcing can be costly. You are hiring experts and professionals to do the job for you. Of course, a fee is required to get the job done. However, if they can do the job effectively and efficiently, then every dollar would count.
Your decision to either outsource SEO or execute DIY SEO depends on your time, human resource, and money. If you have the time and the resources to do it yourself, you can do so (especially if you don’t have the money to outsource your SEO campaign project). However, if you have the money, but don’t have the time and resource, you can opt for a professional SEO firm and let them get the job done.
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Recently, I was a presenter in a teleconference for Sean D’Souza’s
16-week MasterClass. People who attended asked about specific problems
they were having and what I would do in their place. This series of
articles addresses their questions.
In this article, we’ll be looking at measurement software tools, the
pros and cons of logs versus ASP vendors, average conversion rates, why
it helps to track visitor activity using the software which is
available and what you should test and tweak to improve conversion
Does it help to track visitor behavior on websites through software?
Yes is the simple answer. No debate is required but I’ll offer a simple
explanation. If you don’t measure, how do you expect to know what to
improve? You can guess and hope you get it right, but if you have
effective tracking software, then you simply have facts in front of
Effective measurement is more than simply having good software though;
it’s analyzing why things happen. One thing we measure is bounce, the
number of people arriving at one page and then leaving without doing
anything. The lower the bounce rate the better, because it means people
are using the site more effectively.
One perfect example comes from a recent client. She had two pages with
different articles on her site with exactly the same navigation left
and centre. Most articles had a bounce rate of about 53%, but one had a
better bounce of about 50% and another had a much worse bounce of
around 90%. We looked at both and found that the one with the 50%
bounce was much more relevant to the reader arriving at the page. It
had better and more relevant links at the bottom of the article than
the one with 90%. We concluded that by being relevant on the poor page
in the same way, the bounce rate would be reduced. We would simply not
have known that this was occurring at all without tracking software. So
yes, it most definitely helps to track visitor behavior.
What measurement software tools would you recommend?
We use IRIS Metrics. However apart from IRIS, I would also recommend
browser-based software such as HitBox, WebTrends Live, RedSheriff, and
Omniture. Generally, you get what you pay for. And while these systems
are not cheap, they do provide the level of detail required to run an
effective web campaign.
People have asked me if it’s possible to use webalizer (free log
software) to run an effective web measurement campaign. While it’s
possible to get a lot of useful information from free and cheap
systems, you don’t get path tracking, bounce rates, repeat visitor
information, accurate visitor counts, accurate page counts and loads
more information which is critical if you want to base business
decisions on your measurements.
What is the difference between log-based and browser-based measurement?
Tracking tools that rely on server-based measurement are typically
programs that are installed on your web server (by your ISP if your
site is hosted) or installed locally on your PC using the log files
taken from the server. Server-based measurement programs measure
activity based on the text files held on the web server (referred to as
The way that browser-based measurement (or ASP measurement) works is
that information from each browser that visits your website is
recorded, usually in a database, and then the data is manipulated into
reports you can read. Typically, these services ask you to paste some
which user is accessing the site. This is then tracked on a remote
server and you log in to view the reports.
I recommend the use of ASP measurement because it only measures how people using a web browser use your website.
The log files record everything visiting your pages. They need a number
of added filters to stop email harvesters, search engines and a variety
of other software generated crawlers or bots from being counted as
‘visitors’; without them, you can get seriously skewed results. Server
access is often required to get log file filtering right; otherwise,
you’re relying on your ISP to report your tracking correctly. The log
files for one of our clients had 10 times as many page counts and
visits recorded than shown by using an ASP. That’s a 1000% error!
What is an average conversion rate?
This is a very good question and is the topic of serious debate. In
other marketing industries they don’t guess. They have standards that
everyone follows. It’s what’s needed in online marketing before any
real answer can be given. Analytics companies, the big research
companies, and digital media associations are going to have to come
together to define these standards and then people are going to have to
follow what is agreed before accurate numbers can be delivered
Currently, we’re in the process of trying to establish a worldwide
benchmark with a number of other prominent people in the industry who
also want to know the answer to this question. But meanwhile, here are
some statistics we’ve gathered from different sources published both
recently and over the last few years. I have figures for 3 types of
websites: sales (e-commerce), lead generation, and subscription-based
Generally, sales sites seem to range between a 0.5% and 8% with the
average rate being 2.3% according to FireClick statistics published
this year and figures published in 2003 by e-consultancy.com. In 2000,
the average figure for sales conversion as published by shop.org was
1.8%. The high-end figures, I hasten to add, are the top e-tailers
according to all sources. My own experience shows sites hitting between
.5% and 5.3% so this seems to correlate with the published figures. Of
course since there is no defined standard, these numbers have to be
taken as a rule of thumb.
The only source we have for lead generation sites is e-consultancy.com.
They quote 2-3% of users completing an optional or free registration
process, with 5% being best in class. Our own experience again falls
within the same ballpark.
Subscriptions to sale conversion is typically between 1 and 7% again the source is e-consultancy.com
We don’t have figures for visitor to subscription conversion, but our
own experience with clients has been between 1 and 8%. Our own site has
consistently hit 15% for 6 months though the traffic is pretty well
targeted and our methods very well tested.
How do you go about consistently improving conversion?
This is the million dollar question. What it really boils down to is
treating web marketing as a science. We do it by consistently measuring
how people use a website. Over time you will learn what works and what
doesn’t and stop wasting your time on the things that don’t work.
First we look at the technical aspect of the website. It’s amazing how
many people overlook and ignore thousands of people who don’t use
Windows XP with Internet Explorer at a screen resolution of 1024×768.
First make sure that you develop something that works for everyone.
One of the next areas we look at is where the traffic comes from. It
allows you to concentrate your efforts on your best chance of
generating converting traffic. Then we get into reducing the average
website bounce rate. The lower the average bounce, the higher the
number of people surfing your website and seeing the value of your
offer. The higher the number who see your offer, the better the chance
of a sale. Checking bounce rates also usually brings up some juicy
problems to be solved.
Then look at testing and improving copy and graphical content, running
split tests and measuring bounce rates on copy or simply testing the
click-through on links. We do much more, but the basic premise is this:
test and measure, follow up with experimentation, and then with more
testing and more measuring. Sounds like science class doesn’t it?
In part three of this series of articles we’ll be looking at where
traffic arrives from and how that effects conversion, specific search
engine queries, PPC issues and other general topics. To summarize, I am
suggesting that if you begin to scientifically measure and improve your
websites based on facts and findings, not guesswork and theory, you
will begin to improve your conversion rates.
Steve Jackson is editor of the Conversion Chronicles and CEO of Aboavista, a Finnish company that improves Web conversion rates.
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What are the best guides before buying a computer?
Buying a computer is indeed expensive. Nowadays, there are a lot of computer brands for you to choose from which makes it even harder to figure out which brands perfectly suits your personal preference. It is essential for you to conduct your own research about computers before you go to computer shops. In that way, you can save money and time.
What are the factors to consider when buying computers? Check out this list below:
Why do you want to get a new laptop? Is it for gaming purposes? Is it for office-related tasks? Or is it just for simple browsing usage?
How much are you willing to pay? You should set a price range than buying a computer without any budget in mind.
What specs do you want for your laptop? Do the specs match the reason why you are buying a laptop?
You should also consider the store or shop where you plan to buy your computer. Consider the services that their shop can offer to their buyers.…
You have to be aware of all the things that is happening around the globe. So when you buy your Personal Computer, then you have to know things about the product. So what are the necessary things that you are aware of?
If you are going to buy a new PC, make sure that the software or the operating system is licensed. That way, it will be lesser burden for you. If your PC is license, you can move freely and you can use all of the features of your computer.
Always check for the warranty. It will be useless if you buy a brand new PC without its warranty. Yes, it is new but you have to make sure that you can return it whenever it goes defective.…