What Are The Pros And Cons Of Outsourcing SEO and DIY SEO

Search Engine Optimization is no doubt a popular strategy many companies use in their online marketing strategy. It is for the same reason that more and more SEO firms are becoming available at the tip of your fingertips. However, there are business owners who are still on the fence in relation to hiring and outsourcing their SEO campaign. It is just natural to be squeamish about when you heard of some businesses being scammed by some con SEO firms. For this reason, many companies have opted to do the campaign themselves – Do It Yourself (DIY) SEO. However, before you take the next step, take a look at the pros and cons of DIY SEO and outsourcing SEO.


• It is a fact that SEO tools are available online and most of them are downloadable for free. So why not do it yourself right?
• There is a lot of free information available online to guide your way in your SEO campaign. Additionally, learning how to do an SEO campaign yourself would be beneficial for future use. You would then acquire a very valuable skill for you and your company moving forward.

[read the review on Measurement Software Tools]

• Properly executing a sound local SEO campaign would take a great deal of time especially if you are doing it yourself. You need to acquire the knowledge and skills required to effectively create your local SEO.
• If you are not careful, there is a number of misleading information online. Instead of improving your site’s performance, you might end up ruining it.
• DIY SEO is a full-time job. It would require a huge commitment to conduct thorough research. Additionally, search engines update their search algorithm every now and then. This means that you need to keep yourself in the know of the changes. — Is anal bleaching bad?
• Designing and building your own page can be expensive. You need to find a hosting company for your site, pay for copywriting, design, and optimization.


Outsourcing SEO Pros:

• Professionals are in the know. They will do the heavy lifting for you. They have the right and needed resources, knowledge and skills to create a sound SEO for your company. They will definitely get the job done.
• Faster results. Professional SEO firms have the tools and skill-set needed to start the project right away. Because they can do the job done efficiently and effectively, results can be achieved in a few months. They are experts in what they do so they know what to do to achieve fast results.
• A professional SEO firm has enough manpower to give your SEO campaign the attention it needs. With this they can keep up with changes and you can be assured that you will get the latest SEO campaign strategy.


Outsourcing SEO Cons:

• Finding a legitimate SEO firm can be difficult. With the thousands of SEO firm online, finding a legit company right for you may be difficult. You have to put extra effort in finding a legit and credible SEO firm.
• Outsourcing can be costly. You are hiring experts and professionals to do the job for you. Of course, a fee is required to get the job done. However, if they can do the job effectively and efficiently, then every dollar would count.

Your decision to either outsource SEO or execute DIY SEO depends on your time, human resource, and money. If you have the time and the resources to do it yourself, you can do so (especially if you don’t have the money to outsource your SEO campaign project). However, if you have the money, but don’t have the time and resource, you can opt for a professional SEO firm and let them get the job done.


Measurement Software Tools, the Pros and Cons of logs Versus ASP Vendors, Average Conversion Rates

Recently, I was a presenter in a teleconference for Sean D’Souza’s
16-week MasterClass. People who attended asked about specific problems
they were having and what I would do in their place. This series of
articles addresses their questions.

In this article, we’ll be looking at measurement software tools, the
pros and cons of logs versus ASP vendors, average conversion rates, why
it helps to track visitor activity using the software which is
available and what you should test and tweak to improve conversion

Does it help to track visitor behavior on websites through software?

Yes is the simple answer. No debate is required but I’ll offer a simple
explanation for each anal whitening results. If you don’t measure, how do you expect to know what to
improve? You can guess and hope you get it right, but if you have
effective tracking software, then you simply have facts in front of

Effective measurement is more than simply having good software though;
it’s analyzing why things happen. One thing we measure is a bounce, the
number of people arriving at one page and then leaving without doing
anything. The lower the bounce rate the better, because it means people
are using the site more effectively.

Read: Pros & Cons studying SEO

One perfect example comes from a recent client. She had two pages with
different articles on her site with exactly the same navigation left
and center.


Most articles had a bounce rate of about 53%, but one had a better bounce of about 50% and another had a much worse bounce of around 90%. We looked at both and found that the one with the 50%
bounce was much more relevant to the reader arriving at the page.

It had better and more relevant links at the bottom of the article than
the one with 90%. We concluded that by being relevant on the poor page,
in the same way, the bounce rate would be reduced. We would simply not
have known that this was occurring at all without tracking software. So
yes, it most definitely helps to track visitor behavior.